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The case discusses the rural marketing initiatives of Hero Honda Motors Limited Hero Honda a leading two wheeler company in India. The case discusses key issues pertaining to rural marketing business viability social issues and public sentimentEasy access is an entrepreneurial venture by an erstwhile intellectual marketing professor of a premier B-school.
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A CASE STUDY ON RURAL MARKETING READY TO RULE RURAL INDIA A Report Submitted in partial fulfillment of the Requirements for the award of the Degree of MASTER OF BUSINEES ADMINISTRATION OF THE PB. 70 of the Indian population lives in rural areas. Manpreet Kaur Address For correspondence. International Journal of Applied Research and Studies iJARS ISSN. Rural marketing has emerged as an exciting and dynamic discipline. One way of learning this discipline is through case method.
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